Tom Sydenham
  Affordable Art Fair  Venue Dressing    Brief   Ramsey Fairs 2017   Founded in London in 1999, the Affordable Art Fair has become an international contemporary art fair held in over ten cities around the world, supporting 100s of international galleries and emerging artists. With workshops, a relaxed atmosphere and price cap, the fair aims to make art accessible for all.

Affordable Art Fair

Venue Dressing / Brand Development

  Affordable Art Fair  Venue Dressing    Brief   Ramsey Fairs 2017   Founded in London in 1999, the Affordable Art Fair has become an international contemporary art fair held in over ten cities around the world, supporting 100s of international galleries and emerging artists. With workshops, a relaxed atmosphere and price cap, the fair aims to make art accessible for all.

Affordable Art Fair
Venue Dressing


Brief

Ramsey Fairs
2017


Founded in London in 1999, the Affordable Art Fair has become an international contemporary art fair held in over ten cities around the world, supporting 100s of international galleries and emerging artists. With workshops, a relaxed atmosphere and price cap, the fair aims to make art accessible for all.

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  Solution   1. I developed the venue dressing, signage and large-scale games that helped the fair learn more about their audience's buying habits.   2. I wanted the event's catalogue to be dynamic and fun to use, it needed to be clear it's bilingual. Using folios, tints and a simple grid, it's easy to navigate and stick to a language.  Due to the catalogues stock, visitors were able to roll them, fold them, even scribble notes on the map and circle galleries they liked. The newsprint let people know not to be precious. However, because of the quality editorial and photography, people also had a souvenir. 

Solution

1. I developed the venue dressing, signage and large-scale games that helped the fair learn more about their audience's buying habits. 

2. I wanted the event's catalogue to be dynamic and fun to use, it needed to be clear it's bilingual. Using folios, tints and a simple grid, it's easy to navigate and stick to a language.

Due to the catalogues stock, visitors were able to roll them, fold them, even scribble notes on the map and circle galleries they liked. The newsprint let people know not to be precious. However, because of the quality editorial and photography, people also had a souvenir. 

Tom_Sydenham_Design_AAF2.jpg
Tom_Sydenham_Design_AAF.jpg