Brand Identity / Design Direction
Myself and two other designers, Barry Slater and Ollie Stafford, set ourselves the challenge of producing a t-shirt line to raise funds for an exhibition in London. We planned to produce the shirts in such a way that was low-fi yet expressed something larger, wanting the brand to take it's direction from a concept and not a trend.
We designed each shirt to represent the two largest exports of the 13 countries that sit on the equator. The colours meet proportionally where the equator divides the country. The logo takes inspiration from the phonetic symbol at the beginning of Ecuador. It's form is also to reference the brands interest in geography. The stroke is theoretically looping around the equator.
The limited run of 100 shirts sold out at our launch. The money raised was used for a group exhibition at the Rochelle School, London.