Elbow Grease Magazine
Co-Creation / Art & Design Direction
Looking at the magazines on offer, and not content seeing independent business represented with stories of smooth sailing, we set out to voice a more honest portrayal of entrepreneurialism. Something inspiring, yet rough around the edges. Something that made people want to make things happen without overlooking the obvious hurdles.
Elbow Grease today is an exploration of ‘work’ in its many incarnations. We have created a magazine filled with compelling writing, expressive design and illustration, and input from all sorts of grafters including Spanish milliners, office surfers, prison stitchers and bin divers. In our first issue, we look at what work means, or has meant, to people at different stages in their own personal journeys.
"Elbow Grease is well received by our savvy regulars and impulse buyers. The subject matter is refreshing, stimulating and ballsy."
"Elbow Grease is a well-put together mag, it's well structured, makes great use of illustration and brings together engaging characters."