Tom Sydenham
Tom-Sydenham-Elbow-Grease-05-Jo-Hounsome-Photography.jpg

Elbow Grease

Art Direction / Editorial Design

  Elbow Grease Magazine  Co-Creation / Art & Design Direction    Brief   2017 Self-initiated   Looking at the magazines on offer, and not content seeing independent business represented with stories of smooth sailing, we set out to voice a more honest portrayal of entrepreneurialism. Something inspiring, yet rough around the edges. Something that made people want to make things happen without overlooking the obvious hurdles.

Elbow Grease Magazine
Co-Creation / Art & Design Direction


Brief

2017
Self-initiated


Looking at the magazines on offer, and not content seeing independent business represented with stories of smooth sailing, we set out to voice a more honest portrayal of entrepreneurialism. Something inspiring, yet rough around the edges. Something that made people want to make things happen without overlooking the obvious hurdles.

Tom-Sydenham-Elbow-Grease-1-Jo-Hounsome-Photography.jpg
Tom_Sydenham_Design_elbowgrease.jpg
Tom-Sydenham-Elbow-Grease-04-Jo-Hounsome-Photography.jpg
Tom-Sydenham-Elbow-Grease-05-Jo-Hounsome-Photography.jpg
Tom-Sydenham-Elbow-Grease-03-Jo-Hounsome-Photography.jpg
  Solution   Elbow Grease today is an exploration of ‘work’ in its many incarnations. We have created a magazine filled with compelling writing, expressive design and illustration, and input from all sorts of grafters including Spanish milliners, office surfers, prison stitchers and bin divers. In our first issue, we look at what work means, or has meant, to people at different stages in their own personal journeys.

Solution

Elbow Grease today is an exploration of ‘work’ in its many incarnations. We have created a magazine filled with compelling writing, expressive design and illustration, and input from all sorts of grafters including Spanish milliners, office surfers, prison stitchers and bin divers. In our first issue, we look at what work means, or has meant, to people at different stages in their own personal journeys.

Tom_Sydenham_Design_elbow_grease.jpg
Tom-Sydenham-Elbow-Grease-06-Jo-Hounsome-Photography.jpg
Tom-Sydenham-Elbow-Grease-07-Jo-Hounsome-Photography.jpg
Tom-Sydenham-Elbow-Grease-1.5-Jo-Hounsome-Photography.jpg
Tom-Sydenham-Elbow-Grease-02-Jo-Hounsome-Photography.jpg
  Colophon   Illustration  Joe Gamle ,  Will Harvey  &  Patch D. Keyes   Photography  Naomi Wood  Calligraphy and illustrated numbers  Suzie Eland   Thanks Callum, Eliot and Katie for lending a hand and  Don  for setting the mood.   elbowgreasemag.co.uk

Colophon

Illustration Joe GamleWill Harvey & Patch D. Keyes 
Photography Naomi Wood
Calligraphy and illustrated numbers Suzie Eland

Thanks Callum, Eliot and Katie for lending a hand
and Don for setting the mood.

elbowgreasemag.co.uk